Beata Heuman

Style During Design Week

Beata was asked to do an ‘in conversation’ with Luke Edward Hall and Tim Butcher on style for the Design Centre during Focus.

by BH Studio | September 2016

Style During Design Week

Beata in conversation with Tim Butcher (pictured middle) & Luke Edward Hall, interview led by Emilio Pimentel-Reid (pictured right)

The talk was hosted by Emilio Pimentel-Reid. Here is a small extract from the talk:

What is style to you? 

Style is about originality and believing in yourself. A lot of people from the past that we now see as style icons such as Elsa Schiaparelli and Coco Chanel weren’t understood to begin with, but they had conviction about what they were doing. That is very stylish to me. 

What were your sources of inspiration? 

Inspiration can be found anywhere; it’s all about looking around you and keeping an open mind. I also think reading fiction helps. We are fed so many images through social media, which can be a hindrance at times. Having to use your imagination to picture something is very healthy for creativity. 

Style During Design Week Panel

What is your creative process?

Most of the projects we do are residential so my approach is very much about the client. The first thing I do is to get to know the client. It shouldn’t be obvious that you’ve hired an interior designer but be natural to the person who lives there. It’s a lot about psychology and what approach is best for them. People are very different, and our bespoke service is hopefully what keeps our work fresh and exciting. We’re not just churning out the same styles again and again. 

How do trends affect your creativity? 

Sometimes trends seep into your work without you even being conscious of it. It’s interesting to understand where they come from, but really you want your design to be more than a trend - you want it to stand the test of time. 

What tips or secrets can you reveal to be fearless with style? 

You have to not care what other people think. It’s quite hard, but this is key. If it makes you happy and you like it, it really doesn’t matter what other people think. Don’t be precious - just do it!

The Water Monopoly stand at Decorex, Syon Park 2016

The Water Monopoly stand at Decorex, Syon Park 2016

Detail of tap at Volevatch stand at Decorex, Syon Park 2016

Detail of tap at Volevatch stand at Decorex, Syon Park 2016

Chair of turned and carved beech wood on loan from Victoria & Albert Museum, displayed at Decorex Syon Park 2016

Chair of turned and carved beech wood on loan from Victoria & Albert Museum, displayed at Decorex Syon Park 2016

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